To put three million tons into perspective, picture lining up millions of 500 g loaves of bread –enough to circle the Earth 37 times.
As part of the Austrian Raiffeisen Group, GoodMills, the leading milling company in Central and Eastern Europe, combines the strength of an international network with deep local expertise in European markets. This blend of knowledge, experience, and regional roots lets us seize market opportunities effectively – especially through continuous technological innovation designed to streamline internal processes.
A prime example of that innovation is our EDI transformation in four countries, carried out as part of the company-wide SAP rollout in close collaboration with EDITEL.
Bulgaria led the way in 2021 by launching SAP and fully migrating its Electronic Data Interchange (EDI) with EDITEL – seamlessly and without disrupting daily operations. This “best practice” model then served as the blueprint for broader EDI adoption. In 2023, Hungary followed suit, and in 2024 both Germany and Austria came on board – culminating in over 100 EDI connections (see info box below).
Despite the considerable scope, the internal workload at GoodMills stayed light. As Christian Schmidt, SAP Application Manager SD/LE, explains:
“EDITEL managed everything for us, so we could concentrate entirely on our internal priorities throughout the project.”
He also emphasizes a key advantage:
“EDITEL already maintained connections with nearly all of our major customers in each country, which made the rollout far smoother.”
All’s well that ends well
Now that the rollout across four countries is complete, Christian Schmidt is delighted with the results:
“Following a demanding project phase, our EDI operations now run flawlessly, with a simultaneous go-live for all customers in every country. On the rare occasions we require assistance, EDITEL is consistently responsive and solution-focused.”
While there are no immediate plans for additional SAP rollouts, GoodMills continues to onboard new customers onto EDI:
“So boredom is definitely off the table,” Mr. Schmidt adds.
Indeed, the mills are still turning – especially in the world of EDI.
